Bem Brasil

Bem Brasil

Who we are

Bem Brasil Alimentos is a Brazilian frozen fries and vegetables company founded in 2006. We are pioneers in the activity.

The company has two manufacturing units in the state of Minas Gerais, Brazil, which generate more than 1,300 direct jobs and 4 thousand indirect jobs.

The company's production capacity is 500 thousand tons of products per year. Our mix includes more than 20 products aimed at food service and retail. In addition to being recognized by the market for our quality products, Bem Brasil has won several awards over the years for our excellence in food safety and people management.

The company stands out for sustainability, with operations focused on socio-environmental responsibility and corporate governance. We have earned several certifications, including Mais Integridade Seal 2021/2022, FSSC2200, and the international environmental management certificate ISO 14001.

Our purpose

Our purpose is to feed good times.

How we do good?

Como Fazemos 01

Through our products:

They are delicious, practical, without preservatives, free of trans fat, and made with great care and safety. We make everything to deliver joy to your dishes.

Como Fazemos 02

Through our processes:

We are preserving the environment, taking care of the entire process, from the raw material to the final product, and respecting and valuing our team and our community.

Como Fazemos 03

Through our attitudes and messages:

We are preserving the environment, taking care of the entire process, from the raw material to the final product, and respecting and valuing our team and our community

Our mission

Be part of people's lives, and offer practical and convenient food with quality and unparalleled flavor

Our vision

Be one of the largest companies in the food industry, focusing on growth, profitability, and longevity.

Our Values

Flexibility: Being open to change, allowing room for inventiveness, creativity, innovation, and suggestions.

Excellence: Doing more and doing better.

Ethics and Character: Conducting business with humility, openness, fairness, and honesty.

Partnership: Keeping integrity and valuing business and work relationships, always aiming for better results.

Merit: Rewarding based on performance.

Boldness: Having the courage to see the impossible as something achievable.

Environmental Care: Preserving and renewing natural resources consciously and contributing to their longevity.

Missão Carinhas
Missão Mais Batatas
Missão Tradicional
Missão Crinkle
Missão Fininhas

Our non-negotiable values

Valores 01

We are sustainable

We are recognized for our commitment to sustainability practices since our inception.

Valores 02

We are 100% brazilian:

In our brand, we embody the joy, optimism, good humor, and perseverance inherent to the Brazilian people.

Valores 03

We are ethical and accountable

We are recognized for our commitment to the community. Training programs, a Code of Ethics and Standards of Professional Conduct, crisis and risk management policies, due diligence processes, and a Report and Protection Channel are some of the measures we take.

Valores 04

We are a Great Place to Work

Being a company where employees want to work is highly valued by us. Our sound organizational culture reflects our great performance among the great places to work.

Valores 05

We are reliable

We ensure the origin and quality of our products. We take care of every step of our production, from the harvest to the Brazilians' table.

Valores 06

We are bold and innovative

We are the first genuinely Brazilian manufacturer of frozen pre-fried fries. Since 1940, we've been pioneers in cultivating the finest selection of potatoes. Today, our cutting-edge industrial park positions Bem Brasil ahead of the leading global brands.

Sustainability is part of our DNA

Sustainable development meets the needs of the current generation without compromising the existence of the future generations. The Sustainable Development Goals are a global call to action to end poverty, protect the environment and climate, and ensure that people everywhere can enjoy peace and prosperity.

Sustentabilidade 01

Bem Brasil History

Bem Brasil is the result of an entrepreneurial family tradition. Rocheto family has been growing potatoes on a small scale for almost 100 years in the countryside of São Paulo. In 1982, the Rocheto brothers, partners at Bem Brasil, began producing selected potatoes on a larger scale.

Over time, entrepreneurs have developed research into the feasibility of setting up a frozen fries factory. In December 2006, with the positive results of these studies, they opened the company's first unit in Araxá (MG - Brazil).

Ever since, the company has been growing its operations, sustainability initiatives, teams, and portfolio, without ever compromising on quality and flavor in each product that reaches our consumers' tables, retail outlets, restaurants, and bars across the country.

Our History

Our Units

Unidade Araxá - Matriz

Araxá Unit - Headquarters

Av. José Jorge Akel, 4000

Jardim Residencial Bela Vista

CEP 38181-275

Araxá - MG

Phone number +55 34 3669-9000
Unidade Perdizes

Perdizes Unit

Rodovia BR 452, s/n, km 244

CEP 38170-000

Perdizes - MG

Phone number +55 34 3614-5200

Our certifications, recognitions, and seals

Doing good for the planet (and for those who live on it) is also one of Bem Brasil's purposes. This is why we're so proud of our certifications. The market has recognized Bem Brasil due to our consolidated results and actions taken having ESG as our baseline.

Mais Integridade Seal
Eureciclo Seal
Fiemg Seal

We earned recognition from the Federation of Industries of the State of Minas Gerais in 2022.

Great Place to Work - GPTW

Great Place to Work - GPTW

Incredible Places to Work
MESC Institute

Best company in customer satisfaction in our segment and one of the 100 best companies according to the MESC institute in 2023

Exame's Best & Biggest

We are ranked fifth at Exame Magazine's Best and Biggest Award in the Food and Beverages category in 2023

SVB certificate

Vegan product certificate

Certificate FSSC22000

FSSC22000 from 2019 to 2023

Fambras Halal Certification

Fambras Halal

Kosher Certificate

Kosher

Ethics channel

Code of Ethics and Conduct

Our Code of Ethics and Conduct, which is constantly reviewed and updated, aims to promote an honest work environment at Bem Brasil. The document contains essential values that must be followed in every relationship with customers, suppliers, public authorities, competitors, and other stakeholders and addresses the company's commitment to transparency and the fight against corruption. Collaborators must attend periodic refresher training programs and sign a term of commitment and compliance to the code.

This initiative reinforces the Ethics Channel called Alô, Ética.

Bem Brasil provides the Ethics Channel so that employees and other stakeholders can communicate any behavior or situation not in compliance with the rules established in the Code of Ethics and Conduct, the company regulations and policies, or current legislation. Alô, Ética channel is operated by an independent company, ensuring confidentiality and impartiality when conducting possible investigations.

or by calling 0800 750 5560