Who we are

We are a 100% Brazilian company producing frozen potatoes and other foods, founded in 2006, and a pioneer in the industry.

Our brand is the clear leader in potato presence in Brazilian households - holding more than 50% of the national share accumulated in 2023, according to Comex Stat research - and shows the highest purchase frequency index in supermarkets, according to Kantar.

We have two manufacturing units in the Triângulo Mineiro region: in Araxá and Perdizes, which generate more than 1,300 direct jobs and 4 thousand indirect jobs.

Our production capacity is 500 thousand tons of products per year, able to meet up to 55% of national demand with a mix of more than 20 products aimed at food service and national retail.

In addition to being recognized by the market for the quality of our products, over the years we have earned several awards for excellence in food safety and people management.

We also prioritize sustainability, with operations focused on socio-environmental responsibility and corporate governance, which has also earned us several certifications, including the Mais Integridade Seal 2021/2022, the Food Safety Certification, and the International Environmental Management Certificate ISO 14001.

Our purpose

Our purpose is to feed good times.

How we do good?

Through our products:

They are delicious, practical, without preservatives, free of trans fat, and made with great care and safety. We make everything to deliver joy to your dishes.

Through our processes:

We are preserving the environment, taking care of the entire process, from the raw material to the final product, and respecting and valuing our team and our community.

Through our attitudes and messages:

We are preserving the environment, taking care of the entire process, from the raw material to the final product, and respecting and valuing our team and our community

Our mission

Be part of people's lives, and offer practical and convenient food with quality and unparalleled flavor

Our vision

Be one of the largest companies in the food industry, focusing on growth, profitability, and longevity.

Our Values

Flexibility: Being open to change, allowing room for inventiveness, creativity, innovation, and suggestions.

Excellence: Doing more and doing better.

Ethics and Character: Conducting business with humility, openness, fairness, and honesty.

Partnership: Keeping integrity and valuing business and work relationships, always aiming for better results.

Merit: Rewarding based on performance.

Boldness: Having the courage to see the impossible as something achievable.

Environmental Care: Preserving and renewing natural resources consciously and contributing to their longevity.

Our non-negotiable values

We are sustainable

We are recognized for our commitment to sustainability practices since our inception.

We are 100% brazilian:

In our brand, we embody the joy, optimism, good humor, and perseverance inherent to the Brazilian people.

We are ethical and accountable

We are recognized for our commitment to the community. Training programs, a Code of Ethics and Standards of Professional Conduct, crisis and risk management policies, due diligence processes, and a Report and Protection Channel are some of the measures we take.

We are a Great Place to Work

Being a company where employees want to work is highly valued by us. Our sound organizational culture reflects our great performance among the great places to work.

We are reliable

We ensure the origin and quality of our products. We take care of every step of our production, from the harvest to the Brazilians' table.

We are bold and innovative

We are the first genuinely Brazilian manufacturer of frozen pre-fried fries. Since 1940, we've been pioneers in cultivating the finest selection of potatoes. Today, our cutting-edge industrial park positions Bem Brasil ahead of the leading global brands.

Sustainability is part of our DNA

Sustainable development meets the needs of the current generation without compromising the existence of the future generations. The Sustainable Development Goals are a global call to action to end poverty, protect the environment and climate, and ensure that people everywhere can enjoy peace and prosperity.

Learn about all of our sustainable initiatives

Bem Brasil History

Bem Brasil is the result of an entrepreneurial family tradition. Rocheto family has been growing potatoes on a small scale for almost 100 years in the countryside of São Paulo. In 1982, the Rocheto brothers, partners at Bem Brasil, began producing selected potatoes on a larger scale.

Over time, entrepreneurs have developed research into the feasibility of setting up a frozen fries factory. In December 2006, with the positive results of these studies, they opened the company's first unit in Araxá (MG - Brazil).

Ever since, the company has been growing its operations, sustainability initiatives, teams, and portfolio, without ever compromising on quality and flavor in each product that reaches our consumers' tables, retail outlets, restaurants, and bars across the country.

Our Units

Araxá Unit - Headquarters

Av. José Jorge Akel, 4000

Jardim Residencial Bela Vista

CEP 38181-275

Araxá - MG

Phone number +55 34 3669-9000

Perdizes Unit

Rodovia BR 452, s/n, km 244

CEP 38170-000

Perdizes - MG

Phone number +55 34 3614-5200

Our certifications, recognitions, and seals

Doing good for the planet (and for those who live on it) is also one of Bem Brasil's purposes. This is why we're so proud of our certifications. The market has recognized Bem Brasil due to our consolidated results and actions taken having ESG as our baseline.

Instituto MESC

Certified for Best Customer Satisfaction in its segment by Instituto MESC 2024.

Exame Magazine – Best & Biggest

Ranked 2nd in the Food and Beverages sector according to Exame magazine's Best & Biggest ranking in 2024.

Incredible Places to Work

Recognized among the Incredible Places to Work through 2025.

Food Safety Certification

Current Food Safety Certification, ensuring the highest standards of food safety.

ClienteSA 2025 (Gold – Industry)

ClienteSA 2025 Award – Gold in the Industry category, for excellence in customer experience.

Nielsen 2024

Best-selling product in the country in the frozen potato segment, according to Nielsen 2024.

Valor 1000

Ranked 3rd in the Food and Beverages sector according to the Valor 1000 ranking (2024).

Opinião Box / NPS Benchmarking

Best NPS in the segment in 2024, according to Opinião Box research.

Super Varejo / Scanntech

Among the top 5 suppliers in the sector, according to Super Varejo and Scanntech.

Mais Integridade Seal – MAPA

Recognition from Brazil's Ministry of Agriculture, Livestock and Food Supply for our commitment to ethics, social responsibility, and sustainability.

Vegan Certificate – SVB

Vegan product certification, issued by the Brazilian Vegetarian Society (SVB).

Halal Certification – Fambras

Halal certification, ensuring compliance with Islamic principles for production and consumption.

Kosher Certification – BDK

Kosher certification, ensuring compliance with Jewish dietary laws.

Eureciclo Seal

Recognition for our commitment to reverse logistics and packaging sustainability.

Fiemg 2022

Recognition from the Federation of Industries of the State of Minas Gerais in 2022.

Ethics channel

Code of Ethics and Conduct

Our Code of Ethics and Conduct, which is constantly reviewed and updated, aims to promote an honest work environment at Bem Brasil. The document contains essential values that must be followed in every relationship with customers, suppliers, public authorities, competitors, and other stakeholders and addresses the company's commitment to transparency and the fight against corruption. Collaborators must attend periodic refresher training programs and sign a term of commitment and compliance to the code.

This initiative reinforces the Ethics Channel called Alô, Ética.

Bem Brasil provides the Ethics Channel so that employees and other stakeholders can communicate any behavior or situation not in compliance with the rules established in the Code of Ethics and Conduct, the company regulations and policies, or current legislation. Alô, Ética channel is operated by an independent company, ensuring confidentiality and impartiality when conducting possible investigations.

Access our Alô, Ética channel by clicking here

or by calling 0800 750 5560

Discover our Code of Ethics and Conduct

Discover our Code of Ethics and Conduct for our Suppliers